Wednesday, October 6, 2010

Gas Stations That Has Condoms On Bathroom?

Guero

really surprise me that being the ability for marketing and sales of the main virtues that Jorge Vergara has led to business success, let what is happening with Chivas.

few months ago, during an international congress of neuromarketing, Hans Georg Häusel, Gruppe Nymphenburg director, defended the importance of empathy for any brand.
"Empathy means putting yourself in the customer to feel the same about him," he claimed.
is just this feature which seems to be missing on your computer Mexico's most important, a situation that is beginning to shed manfestaciones worrying lack of interest from consumers, in this case their fans.
What is the Chivas fan? A complex question that hardly a simple market survey could answer, because the universe is so vast and so varied customs and conditions is not easy to know. But the experience will provide answers that can be charged not to listen very expensive. Beyond
likely to throw academic explorations, the fact is that there are certain clues to personality characteristics and Atletico fans. The strange thing is that the facts seem go in a direction opposite to what common sense would dictate itself.
Two recent actions taken by the company against that just seem to undermine empathy with the fan to chiverío: one is the voluntary departure between team and fans, and the other the price of the new stadium.
In the first case, the board decided several months ago to close the doors and close the mouth. What looked like a tantrum over alleged attacks or "bad vibes" from some half ended in a radical change to the customs of his people contact. No more income to training for journalists and fans, no more freedom of expression for players and coaches; repression, control and pedantry that had even collaborated with the idea of \u200b\u200ba team close to the people, humble people "as one", so it was assumed decades ago.
The price at the stadium responds to me, a wrong calculation of purchasing power of the fans. The public in the first game was very distant and very strawberry to spice the Omnilife, only the match against Tecos cheapie was presented the "real band" and the result was evident and favorable.
To me, this is soon fixed, certain to be adjusted to the reality of his client. Hopefully
corrections are made on time and not lose more in the way that empathy or many fans.
appreciate your comments to:
r.guzman @ notmusa.com.mx
Twitter: @ raulguzman