Maybe just a question of optics, of perceptions, but Jorge Vergara is a successful businessman, knows the rules of the market, he lives , therefore, the more I hear his views on the relationship with consumers over me emberrinchado convinced that follows and does not understand the signals that are becoming more apparent.
The phrase "No fan has the right to demand it does not make something" that I just released yesterday confirms that the owner of Chivas is felt with his people, which accuses the abandonment and perceived as unjust punishment for the fans to stay away from the box office.
Put it this way: Imagine any of the many successful product that has Omnilife. The Omniplus, by speaking of his stellar supplement. Imagine that suddenly
distributors worldwide stop order, which for some strange reason their clients and not enough with the evidence of the benefit that results stop buying and consuming. Suddenly
or Colombia or Peru, or Mexico are Omniplus orders. Something happened, but every day they sell fewer bottles and investment in raw material and machinery for packaging fail to find support because there are fewer income. People are tired of taking it.
One option would be cursing, complaining that all went crazy, there is no reason to stop eating or drinking it, the end is the same successful product ever sold like hotcakes. Could stay thinking that everyone has lost, but in the meantime, the business would be affected and the profits would decrease dramatically.
The other option would be for people responsible for it in your company quickly detect the causes that are causing the decline in product demand, to study it, analyze it and find if the taste is not pleasant, or is causing any side effects in those who consume it, maybe the package is no longer attractive, or have any negative campaign of his enemies to convince people to not take it.
After finding the source of the problem would proceed to fix it. Changes in presentation, launching a new flavor, what I added with vitamins and iron or put a toy inside.
In this world, my dear George, and consumers are not interested, or unconditional, as you call them. If you want a successful product with convincing arguments and I'm talking about production quality, customer service, seduction, more and more complicated arguments for a market with thousands of options open, tons of information at your fingertips and Globalization in the door.
I have become accustomed to success in the latest part of your life, but I hope you have not forgotten how to deal with failures, and are momentary and compensable and overcome them with intelligence and strategy.
In Chivas can be acknowledged again, personal obsession of writing this column, point to a malicious media campaign and other things, maybe yes, this should be one of the problems in the equation, but instead of following in the tantrum I think they could do something to reverse it, because in reality the dark forces themselves are convincing people that your product is not OK, that did not go to the stadium and I think that very serious, do not let it happen.
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